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Project Aura: Bicycle Safety Lighting System from Project AURA on Vimeo.

If you’ve ever taken your bike out for a ride at night you know that it’s not exactly the safest way to get around. There were actually 630 night-riding fatalities in 2009. Project Aura is a bicycle lighting system that was designed to address the issue of nighttime urban bike commuting. Aura uses self-powered LED lights on the sides of the rims that allow drivers to see you clearly from the side. Not only are they super useful, but man do they look cool.


Project Aura

August 16, 2011

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